Blip – UK Digital Insurance Startup

We partnered with Blip, a dynamic UK-based digital insurance startup, to deliver a fully cloud-native, scalable platform, enabling them to launch innovative and competitive insurance products across the UK market.

Industry

Insurtech

Country

United Kingdom

Cloud

AWS UK Region

Database

PostgreSQL

Solution

High-Scalability Insurance Platform

Scope of Work

DESIGN THINKING PROBLEM FRAMING

PRODUCT DISCOVERY REQUIREMENT SHAPING

CLOUD NATIVE APPLICATION DEVELOPMENT

SYSTEM INTEGRATION INTEROPERABILITY

SCALABLE ARCHITECTURE PLANNING

SECURITY FOCUSED DEVELOPMENT PRACTICES

PERFORMANCE RELIABILITY OPTIMISATION

UX REVIEW EXPERIENCE IMPROVEMENT

AUTOMATION DELIVERY PROCESS IMPROVEMENT

Challenges

Scaling rapidly for UK-wide launches
Handling sudden traffic increases from marketing campaigns
Ensuring low-latency API responses for pricing & policy flows
Maintaining robust security and data protection aligned with UK regulations

Results

Significant improvement in performance under peak loads
Ability to scale seamlessly with user demand
Faster policy processing using optimized backend flows
Improved operational effectiveness

Background

Blip is a UK-based digital insurance startup focused on simplifying policy purchases for niche market segments. They needed a platform capable of handling rapid growth while maintaining reliability and great customer experience.

Our Approach

Architected a highly scalable solution on AWS UK Region
Adopted event-driven design patterns for smoother policy operations
Applied performance optimization strategies for transaction-heavy endpoints
Implemented CI/CD pipelines enabling rapid product improvements

Our Solutions

Scalable microservices insurance engine
API-first platform ready for partner integrations
Real-time dynamic pricing & underwriting workflow
Responsive customer web & mobile interfaces

Technology Used

Cloud

AWS UK Region

Architecture

Containerized microservices

Database

PostgreSQL

Partner With Us

Why Choose InnoQB

Our strength in designing highly scalable architectures allowed Blip to launch confidently in a competitive UK insurtech market.