Padini – Mobile Commerce & Loyalty Platform

Architected and delivered a unified mobile commerce and loyalty platform for Padini, rapidly accelerating their digital retail transformation and driving stronger customer engagement and sales.

Industry

Retail, Fashion

Country

Singapore

Cloud

AWS SG Region

Database

PostgreSQL

Solution

Mobile Commerce + Membership & Loyalty

Scope of Work

DESIGN THINKING PROBLEM FRAMING

PRODUCT DISCOVERY REQUIREMENT SHAPING

CLOUD NATIVE APPLICATION DEVELOPMENT

SYSTEM INTEGRATION INTEROPERABILITY

SCALABLE ARCHITECTURE PLANNING

PERFORMANCE RELIABILITY OPTIMISATION

UX REVIEW EXPERIENCE IMPROVEMENT

Challenges

Need to digitize customer engagement beyond physical retail
Build a scalable mobile commerce & membership journey
Improve customer loyalty and personalization
Ensure high performance during sales & campaigns

Results

Increased mobile-driven sales
Higher membership sign-ups & repeat purchases
Stronger brand presence in digital retail
Stable performance during high-traffic retail events

Background

Padini is one of Malaysia’s most well-loved retail fashion brands, operating numerous outlets nationwide. They needed a mobile experience that aligned with the brand’s modern retail strategy.

Our Approach

Conducted detailed UX/UI research aligned with Padini’s retail persona
Designed a seamless membership + rewards ecosystem
Built robust mobile APIs optimized for high throughput
Created an engaging customer experience with modern app flows

Our Solutions

Mobile commerce app with product browsing, membership, points, and rewards
Loyalty engine integrated with retail systems
Customer engagement modules (push notifications, offer targeting)
Scalable backend for campaign-driven traffic

Technology Used

Cloud

AWS Singapore Region

Architecture

Containerized microservices

Database

PostgreSQL

Partner With Us

Why Choose InnoQB

We blended retail UX expertise with high-performance engineering to elevate Padini’s digital commerce journey.