Plaza Premium Group – Smart Traveller

We partnered with Plaza Premium Group, a major industry leader, to modernize their core digital capabilities, delivering a highly scalable platform that significantly reduced operational costs and accelerated business efficiency.

Industry

Travel, Hospitality, Customer Loyalty

Country

Singapore

Cloud

AWS SG Region

CMS

Kentico

Database

MSSQL

Solution

Digital Experience + Loyalty Platform

Scope of Work

DESIGN THINKING PROBLEM FRAMING

PRODUCT DISCOVERY REQUIREMENT SHAPING

CLOUD NATIVE APPLICATION DEVELOPMENT

SYSTEM INTEGRATION INTEROPERABILITY

SCALABLE ARCHITECTURE PLANNING

PERFORMANCE RELIABILITY OPTIMISATION

UX REVIEW EXPERIENCE IMPROVEMENT

Challenges

Deliver a premium digital experience aligned with a global travel brand
Support high-volume international traffic
Integrate multiple airport systems and service providers
Manage a sophisticated loyalty program across multiple countries

Results

Stronger engagement and higher membership activity
Improved site performance globally
Better consistency in customer experience across regions

Background

Plaza Premium Group is the global leader in independent airport lounges. Their Smart Traveller program serves millions of travelers worldwide, offering points, rewards, and airport services.

Our Approach

Designed a global-ready digital experience architecture
Implemented high-performance API layers for loyalty operations
Enhanced membership & rewards modules
Delivered UX improvements for a polished premium feel

Our Solutions

CMS-driven web experience using Kentico
Scalable loyalty backend with integrated membership data
Global point earning & redemption logic
Customer engagement improvements

Technology Used

Cloud

AWS Singapore Region

Architecture

Containerized services + CMS platform

Database

MSSQL

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Why Choose InnoQB

InnoQB provided the expertise needed to align enterprise-scale loyalty with modern cloud-native digital experience design.